The World’s Most Refreshing Beer Content
In 2018, Coors Light zeroed in on becoming The World’s Most Refreshing Beer. This bold tagline had to manifest itself not only on TV with the broadcast spots but everywhere beer drinkers are, including social. With this lens, Coors Light showed up on social feeds during the coldest moments in both culture and seasonality. Making the cold a lot colder and a lot more ownable by brand. Below are a few content pieces I developed with my partner, Grace Espejel, while leading Coors Light’s social efforts during 2018-2019.